Why Generalists Matter

In this week’s podcast, Gareth and Cara discuss why generalists matter - why they went out of fashion - and how they might be making a comeback. Inspired by some research into how marketing roles are being sliced more and more thinly, we go back through Gareth and Cara’s careers, and their experience as recruiters, to analyse how marketing generalists have been squeezed out - but what they ultimately bring to an organisation.