Think you know what makes a great B2B marketer? Spoiler: it’s rarely the flashy CV skills. This report uncovers the mindsets and behaviours that actually drive success in long sales cycles, complex buying journeys and sales-heavy environments. You might rethink what you look for at interview.

We often assume marketers are driven by money and perks, but is that really true? Our research shows the best B2B talent are making choices based on something else entirely. The B2B Marketing Talent Report 2025 reveals what top candidates actually care about, and the red flags that make them walk away.

We talk a lot about the performance of candidates, but what about the performance of interviewers? For instance, did you know that you are more likely to score candidates higher if you interview them in the early morning as opposed to late afternoon? And that ‘excited’ candidates outperform ‘calm’ ones, regardless of skills?

Our report into the senior marketing recruitment market uncovers not just a decline in senior marketing salaries - but that the length of time senior marketers take to find a new role has doubled in the space of just two years. We look into ageism, and the opportunities for age-diverse businesses.

With a number of major projects on the way in the UK, and many areas of the country already finding it hard to get access to the best Project Managers, are we perhaps running towards a shortage? We discover what the data says, where the shortages are & what you can do…

Research shows that applicants are pulling out of hiring processes at all stages. With application forms that take more than 30 minutes to fill in, to confusing, long interview processes, the best candidates are reconsidering whether it’s even worth it…

Oh. This was a bit pessimistic. We reached out to our network of marketers, and discovered a catastrophic jobs market for many - ghosting, huge application volumes, and very little progress, especially at the senior end of the market.

AI is a wrecking ball, seemingly coming for everyone’s marketing careers. Is it really this alarming? For some, yes - for most of us, though - it should be an opportunity to up our game and elevate the whole profession. Discover more in our report…

Demand Generation professionals can expect higher salaries than many others in marketing, but where are they now - and what do they expect from their roles both now and into the future? Our state of the nation report asks them, and finds out some very interesting information about the talent pipeline…

For many years, we’ve been hiring managers ourselves, building in-house teams at both brands and agencies. Today, as Example, we’re putting our expertise into practice for our clients. Our workbook helps you see what best practice is - and how to get there.

Just because we don’t use job ads, that doesn’t mean they don’t always work - for many roles, you don’t have to use recruiters, and you can attract great candidates on job boards. Our workbook shows you how to write brilliant job ads that convert.

A job spec is not a job ad - and it’s important to know not just the difference, but how to build a job spec that is comprehensive, not too unwieldy, and that gets internal agreement on what the role is. Discover how in our free workbook!

You may think that we’re biased, but we’ve been in your position - we’ve been hiring managers and we’ve used recruitment agencies in the past. Here’s our workbook on how to get better outputs and better value from your agency partners.

You can find candidates with the skills and the experience you need, but can you find candidates who display the behaviours you need to drive growth? Our report from 2023 still stands the test of time - how do you find them, and how do you measure them so that you build the best possible team?

Our interview workbook is packed full of questions that you can ask candidates at different stages of a hiring process, and also has a number of templates that are perfect for both structured and unstructured interviews. Lots of bedtime reading for anyone hiring marketers.

We’re super proud of our InMail response rates, and we’ve got lots of marketing tricks up our sleeves, earned partly through our many years as marketers ourselves. Discover how to boost your candidate response rate to 40% and beyond - sometimes 80%!