Senior Product Marketing Manager, Construction Tech (Canada)

Written By Gareth Cartman

Our client is a scale-up construction technology company providing visual progress tracking for complex construction projects, used by large firms across Australia, Canada, New Zealand and the US. This role owns how the company shows up in the market — a highly cross-functional seat spanning positioning, GTM, sales enablement, and demand gen.

You will get the chance to:

  • Own positioning and messaging across segments, personas, and geographies

  • Lead GTM strategy and execution for product, partner, and feature launches

  • Build end-to-end sales enablement — battlecards, objection guides, ROI calculators, demo scripts

  • Drive content and demand gen — case studies, whitepapers, webinars, landing pages

  • Design AI workflows for competitive monitoring, research synthesis, and enablement generation

Here’s what they’re looking for:

  • Someone with 5+ years in product marketing, ideally at a B2B SaaS company

  • Someone experienced marketing to technical or field-based buyers (construction, proptech, industrial, or similar)

  • Someone who is a strong writer, able to produce a customer story, a one-pager, and an email campaign

  • Someone who owns sales enablement end-to-end

  • Someone commercially minded, who connects marketing activity to revenue outcomes

  • Someone based in Toronto or Vancouver, Canada

Based in Toronto, ON or Vancouver, BC, Canada.

Gareth Cartman
Previous

Partnerships & Influencer Marketer — 1st Hire (US Remote, Fintech)
Next

Product Marketing Manager, AI Accounting Automation (NYC)