Product Marketing Manager, FinTech (New Jersey)
Our client is on a mission to transform how money moves. They believe that satablecoins will underpin a whole new financial fabric - so they’re building their own, as well as a whole new stack - a platform that allows issuing, managing and integrating stablecoins more seamless.
They’re now looking to hire a Product Marketing Manager who can act as the critical bridge between product and the people who rely on it. Your mission will be to:
Tell the story - develop & refine the value proposition, translating complex product features into clear, compelling narratives
Design & execute end-to-end GTM campaigns for new producs and features
Manage launches from initial planning to post-launch analysis and adoption
Own the customer communication journey post-acquisition
Serve as a trusted advisor to key customers
Be the voice of the customer and the market, using qualitative data (interviews) and quantitative data (product analytics) to identify users
As the lynchpin between Produt, Engineering, Sales & success, you will ensure the whole organisation is aligned on product narratives & customer needs.
What they’re looking for:
3+ years’ product marketing experience
Proven experience in driving key metrics (adoption, activation, retention)
Comfort with data-heavy discussions
The ability to find the why in the data & tell a story internally with sharp, actionable recommendations
Writing with clarity and precision
The nuts and bolts:
This is a hybrid role, based in Jersey City
A salary of $150k to $165k is available to the right person
