Head of Storytelling, Autism Care Software (NYC)

Written By Gareth Cartman

Our client is the operating system for autism care. Their software helps clinicians start, run and scale their own ABA practices, replacing the spreadsheets, outdated EHRs and duct tape that get in the way of treating kids. They went from zero to $5.5M in revenue in a year, closed a $10M Series A, and are growing 30% month over month across hundreds of clinics. This is their first dedicated storytelling hire, and the hiring manager has said openly that it steps up into a VP of Marketing role for the right person.

You will get the chance to:

  • Own organic social storytelling across Instagram, TikTok, LinkedIn and Facebook, with a heavy emphasis on short-form vertical video

  • Build and manage a network of creators, influencers and freelancers - parent creators and clinician creators - to scale content output

  • Create content yourself: write the briefs, appear in the videos, produce the carousels and graphics, while managing an offshore social media manager

  • Own the content calendar, the brand guidelines and the strategic parameters for everything organic

  • Connect content performance to real business numbers - intake form submissions, patient starts, cost per converted user

  • Define and evolve the brand voice and visual identity, leaning into a playful brand people already genuinely like

Here’s what they’re looking for:

  • Someone with 3-5 years in social media content creation and strategy who has built a content engine from scratch

  • Someone with a portfolio of short-form vertical video they created or directed themselves

  • Someone who can both make the content and design the overall content strategy

  • Someone with B2C healthcare experience, ideally at a startup, or a background working with sensitive audiences such as families of children with autism

  • Someone comfortable connecting organic content to down-funnel business metrics

  • Someone based in New York, or genuinely happy to relocate for it

New York, NY, 5 days/week on-site (typical hours 9-9.30am to 7-8pm weekdays, no weekends). A salary of $140,000 to $200,000 plus competitive equity is on offer, with relocation support of up to $10,000 for out-of-state candidates. Open to visa transfers.

Contact: gareth@theexample.co.uk | (00 44) 203 441 6961

Gareth Cartman
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