In Conversation with Zoe Watson

What’s really going on behind the scenes in B2B marketing?

In this episode, I chat with Zoe Watson about the real challenges facing mid-level marketers, the industry’s obsession with analytics, and the ongoing disconnect between marketing and sales.

Zoe brings fresh perspective on why marketing deserves a more strategic voice—and how organisations can better support and empower their marketing teams.

If you’re a marketer feeling stuck in the weeds or a leader wondering how to get more from your team, this one’s for you. 💬