Director / VP of Demand Generation
Job Description

Director/VP of Demand Generation

Company Overview:

[Your Company Name] is a global leader in the [Your Industry] space. We are a profitable, high-growth company with a multi-product portfolio and a large, diverse customer base. We are looking for a seasoned and strategic leader to own our global demand generation function and drive the next phase of our growth.

Role Overview:

As the Director/VP of Demand Generation, you will be a key member of our senior marketing leadership team. You will be responsible for leading a large, global team of demand generation marketers and owning our global pipeline generation strategy. This is a highly strategic role with a significant impact on our business.

Key Responsibilities:

  • Team Leadership: Lead, mentor, and grow a global team of demand generation marketers.

  • Global Pipeline Strategy: Own our global pipeline generation strategy, ensuring that we are generating a predictable and scalable pipeline of qualified leads for our global sales team.

  • Multi-Channel Expertise: Have deep expertise across all demand generation channels, including digital, field, and channel marketing.

  • Marketing Technology & Operations: Own our global martech stack and marketing operations function.

  • Analytics & Reporting: Build a world-class analytics and reporting function that provides deep insights into our demand generation performance.

Required Qualifications:

  • 12-15+ years of experience in demand generation at a B2B SaaS company.

  • 5+ years of experience leading a global demand generation team.

  • Proven track record of success in a high-growth, multi-product company.

  • Excellent strategic thinking, communication, and leadership skills.

Preferred Qualifications:

  • Experience in the [Your Industry] space.

  • Experience with M&A and integrating new products into a portfolio.

  • Experience with both product-led and sales-led growth motions at scale.

What Success Looks Like in the First 90 Days:

  • You have established yourself as a trusted leader and partner to your team and the executive team.

  • You have a deep understanding of our business, our products, and our market.

  • You have developed a clear strategic plan for the demand generation function that is aligned with our overall company goals.

Compensation Package:

  • Salary: US: $180,000 - $250,000+ | UK: £100,000 - £140,000+ | EU: €110,000 - €150,000+

  • Equity: 0.01% - 0.08% (private companies) or RSUs $40,000 - $120,000 annually (public companies)

  • Bonus: 25-40% of base salary

  • Benefits: [List your company benefits]