Demand Generation Manager
Job Description

Demand Generation Manager

Company Overview:

[Your Company Name] is a high-growth, Series A/B funded SaaS company that is transforming the [Your Industry] industry. Our platform is used by leading companies like [List 2-3 impressive customer logos] to [explain the value proposition]. We have a strong product-market fit and are now scaling our go-to-market team to accelerate our growth.

Role Overview:

As a Demand Generation Manager, you will be a key player in our growing marketing team. You will be responsible for owning and scaling a specific set of demand generation channels (e.g., paid search, paid social, SEO). You will work closely with our sales and marketing teams to ensure that we are generating a predictable pipeline of qualified leads.

Key Responsibilities:

Channel Ownership: Own the strategy, execution, and optimisation of a specific set of demand generation channels.
Campaign Management: Plan, execute, and optimise multi-channel demand generation campaigns.
A/B Testing & Optimisation: Continuously test and optimise our campaigns to improve performance.
Analytics & Reporting: Track and report on all demand generation activities, and use data to optimise our campaigns.

Required Qualifications:

3-5+ years of experience in demand generation at a B2B SaaS company.
Proven track record of success in managing and scaling demand generation channels.
Hands-on experience with marketing automation platforms and other martech tools.
Excellent analytical skills and a data-driven mindset.

Preferred Qualifications:

Experience in the [Your Industry] space.
Experience with both product-led and sales-led growth motions.

What Success Looks Like in the First 90 Days:

You have taken ownership of your channels and have a clear plan for how to scale them.
You have launched several new campaigns and can demonstrate their impact on key business metrics.
You have built strong relationships with your key stakeholders in sales and marketing.

Compensation Package: