Founding Demand Generation Manager
Job Description
Founding Demand Generation Manager (Seed/Series A)
Company Overview:
[Your Company Name] is a venture-backed startup on a mission to revolutionise the [Your Industry] space. We have developed a groundbreaking platform that [briefly explain what your product does]. We have achieved early product-market fit, with a small but passionate customer base, and are now looking for our first demand generation hire to build our lead generation engine from the ground up.
Role Overview:
As our Founding Demand Generation Manager, you will be the first dedicated demand gen hire and a critical member of our early-stage team. You will be responsible for building and scaling our lead generation engine, from strategy to execution. This is a unique opportunity to build a demand generation function from scratch and have a massive impact on the trajectory of our company.
Key Responsibilities:
- Demand Generation Strategy: Develop and own our overall demand generation strategy. 
- Campaign Execution: Plan, execute, and optimise multi-channel demand generation campaigns (e.g., paid search, paid social, email, webinars). 
- Marketing Automation: Own our marketing automation platform (e.g., HubSpot, Marketo) and build our lead nurturing and scoring capabilities. 
- Analytics & Reporting: Track and report on all demand generation activities, and use data to optimise our campaigns. 
- Website Management: Own our website and be responsible for optimising it for conversion. 
Required Qualifications:
- 3-5+ years of experience in demand generation at a B2B SaaS company. 
- Proven track record of building and scaling a demand generation engine from the ground up. 
- Hands-on experience with marketing automation platforms and other martech tools. 
- Excellent analytical skills and a data-driven mindset. 
Preferred Qualifications:
- Experience as an early-stage marketing hire. 
- Experience in the [Your Industry] space. 
- A strong understanding of both product-led and sales-led growth motions. 
What Success Looks Like in the First 90 Days:
- You have a clear understanding of our target audience and have developed a demand generation strategy to reach them. 
- You have launched your first demand generation campaigns and are generating a consistent flow of qualified leads. 
- You have implemented a marketing automation platform and have a basic lead nurturing and scoring system in place. 
Compensation Package:
- Salary: US: $90,000 - $115,000 | UK: £50,000 - £60,000 | EU: €55,000 - €65,000 
- Equity: 0.05% - 0.25% 
- Benefits: [List your company benefits] 
