Founding Demand Generation Manager
Job Description

Founding Demand Generation Manager (Seed/Series A)

Company Overview:

[Your Company Name] is a venture-backed startup on a mission to revolutionise the [Your Industry] space. We have developed a groundbreaking platform that [briefly explain what your product does]. We have achieved early product-market fit, with a small but passionate customer base, and are now looking for our first demand generation hire to build our lead generation engine from the ground up.

Role Overview:

As our Founding Demand Generation Manager, you will be the first dedicated demand gen hire and a critical member of our early-stage team. You will be responsible for building and scaling our lead generation engine, from strategy to execution. This is a unique opportunity to build a demand generation function from scratch and have a massive impact on the trajectory of our company.

Key Responsibilities:

  • Demand Generation Strategy: Develop and own our overall demand generation strategy.

  • Campaign Execution: Plan, execute, and optimise multi-channel demand generation campaigns (e.g., paid search, paid social, email, webinars).

  • Marketing Automation: Own our marketing automation platform (e.g., HubSpot, Marketo) and build our lead nurturing and scoring capabilities.

  • Analytics & Reporting: Track and report on all demand generation activities, and use data to optimise our campaigns.

  • Website Management: Own our website and be responsible for optimising it for conversion.

Required Qualifications:

  • 3-5+ years of experience in demand generation at a B2B SaaS company.

  • Proven track record of building and scaling a demand generation engine from the ground up.

  • Hands-on experience with marketing automation platforms and other martech tools.

  • Excellent analytical skills and a data-driven mindset.

Preferred Qualifications:

  • Experience as an early-stage marketing hire.

  • Experience in the [Your Industry] space.

  • A strong understanding of both product-led and sales-led growth motions.

What Success Looks Like in the First 90 Days:

  • You have a clear understanding of our target audience and have developed a demand generation strategy to reach them.

  • You have launched your first demand generation campaigns and are generating a consistent flow of qualified leads.

  • You have implemented a marketing automation platform and have a basic lead nurturing and scoring system in place.

Compensation Package:

  • Salary: US: $90,000 - $115,000 | UK: £50,000 - £60,000 | EU: €55,000 - €65,000

  • Equity: 0.05% - 0.25%

  • Benefits: [List your company benefits]