Finding a Content Unicorn For DeepOpinion

When DeepOpinion first contacted us about the Content Strategist role, they had already interviewed some candidates, and hadn’t quite hit the right notes.

The essential first step was a debrief on what was going wrong - and what exactly the hiring manager wanted from the ideal candidate.

The answer was: Quite a lot. The company was in a crucial phase of growth, and bringing someone in who didn’t understand the RPA industry would require some serious upskilling.

So they needed someone who had experience of creating content and thought leadership within RPA, but who also had the right values and mindset that would align with the company - in other words, data-led, growth-oriented, scrappy. More than that, they needed someone who could scale their output using AI, effectively acting as a guardian for content quality - and this required hands-on experience of agentic AI.

As the role was remote, this allowed us to open out our search, and we tried a number of methods - from LinkedIn Recruiter Pro, through to training our LLM, Manus, on the OSINT techniques we use traditionally for finding content marketers.

Every search we ran came up with the same person. While we managed to build a shortlist of around 20 people who hit the mark, one candidate consistently came top of every list we created - and we simply had to talk to him.

Our outreach campaign resulted in EVERY potential candidate responding to us - something that’s never happened before. Knowing that the offer and the challenge was something people would be receptive to, we felt confident in discussing the role with people - and it was a case of discerning those values and behaviours, along with content quality, before creating a shortlist that we could present to the client.

Our top candidate, of course, was selected, and we guided him and the company through the process right through to negotiation - and the candidate is leading the way on revenue-generating content strategy already.