Social Media Lead - DeFi Native - Remote

Our client is transforming how people interact with decentralized finance (DeFi) and Real-World Assets (RWAs). Trusted by over 300 organizations managing more than $1 billion in assets, they are backed by top-tier investors. Now, they are preparing to launch a secure, user-friendly smart wallet with high yields and are looking for a social media professional to elevate their brand presence on Twitter and LinkedIn.

What You’ll Do

As the Social Media Lead, you will be responsible for building and growing our client’s presence on Twitter and LinkedIn. You’ll help shape their brand voice, create engaging content, and grow their community, working closely with leadership. You’ll collaborate with content creators, partner with agencies, and lead creative strategies to push the brand forward.

Key Responsibilities

First 6 Months:

• Grow the Twitter presence exponentially, boosting engagement and aligning the brand voice with core values. LinkedIn will be a secondary focus.
• Manage launch campaigns with partners end-to-end, creating templates and guides to ensure transparency for stakeholders.
• Scale Twitter and LinkedIn followers with viral, value-driven content tailored to DeFi enthusiasts.
• Manage influencer partnerships, coordinate with agencies, and experiment with formats such as threads, Spaces, and infographics.

1 Year:

• Establish our client as a thought leader in RWAs by driving engagement through community-led campaigns, strategic content, and airdrop announcements to build brand loyalty.

Who You Are

• DeFi Enthusiast: You have a deep understanding of DeFi, including key players and trends, with a strong knowledge of protocols and how they function.
• Ownership: You take charge of social media strategies and execution, making things happen without waiting for instructions.
• Organized & Strategic: You can manage multiple campaigns while balancing creativity with a data-driven approach. You are an experienced project manager.
• Growth-Oriented: You have a proven track record of growing social media for a DeFi project, increasing engagement, and building communities.

What We’re Looking For

Our client is seeking a social media growth expert with previous experience scaling social media for a DeFi protocol. You know how to build an audience, create buzz, and deliver quick wins while maintaining a long-term vision.

Interview Process

1. Take Home Test:
Whiteboarding Session:
Objective: Plan a launch campaign with 4 strategic partners to successfully promote our client’s new token and grow their Twitter presence.
Campaign Focus: Utilize partnerships to amplify user engagement and platform growth, showcasing rewards and benefits through Twitter and other digital channels. Deliver a 6-week marketing execution plan.

2. Recruiter/HR Call:
Culture Call: Getting to know each other.

3. Technical Interview:
Second Whiteboarding Session:
Objective: Create a plan to grow our client’s Twitter presence significantly, addressing growth strategies, brand tone development, and resource allocation.
Deliverables: Actionable growth plan with a budget breakdown, plus a creative example of a meme idea that aligns with the brand tone.

A compensation of $300 will be provided for the final stage to reward you for your detailed growth plan.