Good People = Growth, A Financial Analysis
Not so long ago, I was helping run a digital agency - and our paid media guy was the bees knees. He knew it too. He'd grown our biggest account…read more
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We know that two metrics in marketing recruitment tend to stand relatively firm – 20% of candidates are open to work, and they tend to be on the market for 8 weeks.
When those metrics move – we know something is happening.
Recently, with the economy in stagnation, those metrics have shifted to around 25% on the market and 16 weeks. The implication is that we have pent-up demand in the market: candidates who are long-term unemployed or frustrated in their current roles, and who may be rejecting roles for a lack of flexibility or finances.
On the other side, we have frozen hiring processes and entire TA teams being laid off as companies tighten their belts.
Belts can’t stay tight, and candidates can’t stick around forever.
So in this edition of The Forecast, we look at what’s going to change, and how you can best react to a situation where pent-up demand finally gets released.