What’s Inside

Never Get Stuck For Questions Again

When you interview a candidate, you’re aiming to make a decision both fairly and quickly. And if you have many interviews to carry out, you need to create a funnel that means you can quickly move towards a decision. Our workbook helps you get to that point.

We’ve been interviewing marketers for a very long time now – so we’ve learned a thing or two.

We learned early on that you need to have a filter system that allows you to progressively get more detailed, and to quickly make decisions on candidates that are fair.

That’s why we think of hiring as a funnel, and why we think a well structured interview helps push the right people down that funnel more quickly.

This workbook is part of our Talent Attraction Programme, and we’re giving it away free of charge here. It’s a simple workbook, with our templates for:

  • Screening Interviews, and
  • Structured Interviews

It also has tips on how to carry out an unstructured interview, as well as a huge range of questions designed to help you elicit the right responses from your candidates.

Our
Background

Not only are we marketers who turned towards recruitment, we’re former trainers and teachers with copywriting backgrounds. Our founder, Gareth, spent twenty years in marketing after starting out as a teacher, and has written three books, while Cara is a renowned online training entrepreneur.

Marketing
Methodologies

We were fresh to recruitment when we started. This isn’t the case any more, but we’ve retained our marketing approach which we feel is a huge differentiator. We attract more, better candidates for our clients because we know what attracts them.

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