Good People = Growth, A Financial Analysis
Not so long ago, I was helping run a digital agency - and our paid media guy was the bees knees. He knew it too. He'd grown our biggest account…read more
A good CV is never enough in demand gen. We’re looking for a solid track record, preferably in your industry. Whether it’s pipeline, revenue, closed deals or digital performance figures, we measure demand generation specialists on their ability to transform business performance.
Throw into the mix their ability to work cross-departmentally, and you have a specialism that is in super high demand.
Demand Gen talent is often the bridge between sales and marketing, establishing relationships and ensuring SQLs are of sufficient quality for follow-up. These soft skills, aligned with a multi-platform, channel-agnostic approach make for a potent mix in a candidate.
Our job is to discern from you exactly what your business requires day-to-day, and where you want to be in 6, 12, 18, even 24 months’ time. With this information, we can go to market and talk to candidates who have proven themselves in achieving your targets already.
That’s not the same as procuring some CVs – this is a bespoke headhunt, and it works every time.
Our process is not quite like other recruiters. We don’t use job ads – we headhunt at every level. It all starts with a brief – a full, thorough brief with probing questions about values and the team environment. With that, we can search the available market and find the right people quickly. We’ll screen them, acting as a first interviewer, before helping you manage the whole process through to their first day on the job.
When we talk about screening, we’re not just talking about a five-minute interview. We probe their experience, their motivations, their ambitions and we only ever send the candidates we feel will make the biggest difference – and that will be excited by the prospect of working with you.